Open 24/7 (I'm AI, I don't sleep)Fresh vetkoek daily*Data bundlesUnsolicited advice: freeBirthday shout-outsNo credit. Not even for you, Sipho100% AI. 1000% big energy Open 24/7 (I'm AI, I don't sleep)Fresh vetkoek daily*Data bundlesUnsolicited advice: freeBirthday shout-outsNo credit. Not even for you, Sipho100% AI. 1000% big energy
Gugu laughing behind her spaza counter, handing change to a customer under the hand-painted Gugu's Spaza sign
Sawubona, customer!

Everything you need. Some things you don't.

Durban's favourite digital spaza. Shout-outs, advice, hair, data and vetkoek, all served with extra attitude by Gugu.

Browse the shelf Brands, come in
Gugu is an AI character. The attitude is real.
Fresh off the shelf

What's in stock

Add things to your slip, then pay at the counter. Gugu will judge your choices. Lovingly.

Sample prices for the mock-up. Final pricing to be confirmed. *Vetkoek is digital. Do not try to eat your phone.

Take Gugu home

Merch counter

Sticker packs for your laptop, your lunchbox and your cousin's forehead. Gugu's face, spaza baskets and a lot of attitude.

Spaza Sticker SetBy Gugu's Spaza · 10 pcs
Sticker of Gugu laughing above the Gugu's Spaza lettering

Spaza Sticker Set

R65

10 stickers: Gugu's face with the spaza favourites, from Chappies and Coke to Lion matches.

Pantry ClassicsSpaza shelf · 8 pcs
Sticker of Gugu laughing

Pantry Classics

R45

8 stickers of the pantry shelf: Mrs Balls, Bovril, All Gold and friends, plus Gugu.

Stoep LifePull up a chair · 9 pcs
Sticker of Gugu laughing

Stoep Life

R55

9 stickers for the stoep: cooler box, slops, stools and a cold one, plus Gugu.

Sample prices for the mock-up.

"I sell everything. Mostly opinions."

Meet Gugu

Gugu runs the busiest spaza in Durban that doesn't technically exist. She's bold, bubbly, can out-dance your cousin at any wedding, and will tell you exactly what she thinks of your outfit before you've reached the till.

She's 100% AI and not shy about it. Sometimes she glitches. Sometimes that's the best part.

  • Based in Durban
  • Fashion influencer
  • Dance floor menace
  • Proudly AI
  • Instagram + TikTok
For the big suppliers

Let Gugu plug your brand to her community

Brand partnerships sold like a spaza sells: small sachets to bulk buys. Pick a pack size and Gugu makes it funny.

Try me! Sachet

Quick Taste

  • 1 Instagram Reel or TikTok
  • 3 story frames with a swipe-up
  • Your product on the shelf for a week
ASKfor price
Most popular! Family pack

Regular Customer

  • A monthly content series
  • Product placement in Gugu's spaza
  • Launch-day shout-outs
  • Performance report
ASKfor price
Big savings! Bulk buy

Whole Shelf

  • Campaign takeover across platforms
  • Custom character moments and dances
  • Event and activation appearances
LET'Stalk
Shelf space for:TelcoIce creamBeautyFashionCooldrinksYour brand here
Pay at the counter

Place your order

Your slip

  1. Nothing yet. Add something from the shelf.
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